A Little About Me

I'm fortunate to have had many people pull me into and through my career. A chance meeting with a stranger in my apartment lobby (where I had painted a large mural featuring a toucan) landed me a job at a film studio doing cell animation. Writing a silly song called "Everybody Must Get Domed" caught the ears of the Cleveland Dome Stadium Committee as well as a Cleveland recording studio that brought me in to write jingles. One of the jingles I co-wrote for a Cleveland Ad Agency (Lube Stop "Tick, Tick, Tick"), and I ended up being hired as their copywriter and video producer. The agency was Axelband & Brown (later Brown & Miller Advertising) , where I spent most of my career. In addition to Lube Stop, companies I worked with included Spitzer Auto Stores, Serpentini, the Kasper Auto Group, La-Z-Boy, Goo Gone, USA Insulation, Conrad's, Alpaca Owners and Breeders Association, Window Factory, Carpet Barn, Alliance Community Hospital, Bellefaire Jewish Children's Bureau, NASA, RIDGID Tool, Lorain County Community College, and many, many more. 

 

When Brown & Miller ended their 61 year run in 2010, I started Weiss Creative. Shortly after, I met a prominent SEO expert at a meeting with a mutual client. I've been working closely with him ever since, developing web strategies, creating web videos, writing web copy, and learning a lot about digital marketing from him along the way.  

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When I began my career in advertising, who knew the future would be the internet? And who knows what the future holds for marketing? Whatever it is, though, I plan to be there with whatever new writing instrument they invent. I'll still keep my #2 pencil handy. 

 

A Little About My Process

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As a veteran copywriter and video producer, I have helped hundreds of companies fulfill their marketing goals. From hokey car spots to direct response to tug-at-your-heartstrings patient care commercials, my work has been seen by millions of people across the country. I'm still working so I must be doing something right.

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It could be that I approach the creative side of marketing differently than others do. Before I ever start pecking at the keypad, I need answers to lots of questions. What is your target market? What does your company do and how would you like people to perceive it? Where and when will your ad be placed?  What action do you want people to take when they see your ad? And on and on...

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The fact is, strategy begins with "start" (close enough, eh?), and every ad needs to begin with a thorough examination of exactly how we are going to approach the topic to effect to best outcome.

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Then its time to start typing. Or directing. Or producing. Or writing a jingle. Or creating graphics. Or illustrating. See, I do all that stuff, too. And I can throw any or all of it into the creative stew for you to taste and see if you like. Most of my clients do. 

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Digital marketing has provided a whole new and exciting platform for creativity. Television is still a viable medium for retail. Print is a recipient of the "everything-old-is-new-again" principle as it makes its comeback amid the overload of digital media. Web content is the new creative frontier and is using many of the tools that were used half a century ago to catch the eye of the consumer. 

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It's a good time to be an advertising creative, and I look forward to the opportunity to work with you!

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Copywriting Capabilities

• Create engaging content for print and digital media; including creative concepts and ad campaigns, direct mail, email, websites, social media, presentations, brochures, and other marketing materials.

• Produce results-driven creative.

• Develop digitally-based content for websites, banner ads, etc..

• Develop content for advertising campaigns (Ex. headlines, cross-platform or theme application).

• Direct the entire video production process (writing treatments and scripts, storyboarding, voiceover development and various other content).

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